About
One person, one point of view, one brand at a time.
I'm Maya Chen — a brand strategist and designer who helps startups build identities people actually remember. No big-agency hand-offs, no generic templates. Just focused, human work.
My story
From in-house designer to solo studio
I spent years inside startups, watching great products get lost behind forgettable brands. So I went solo to do it differently — working directly with founders, from the first strategy conversation to the final brand guidelines.
My approach is simple: understand the story, find the point of view, and build a brand that carries it. Creative, confident, and distinctly human — because that's what people remember.
Work with meValues
How I work
Strategy first
Every brand starts with a conversation, not a moodboard. We find the story before we design the look.
Direct & honest
You work with me, not a rotating cast. Clear feedback, straight answers, and no surprises.
Built to scale
Every system is designed so your team can use it — from day one to day one thousand.
Experience
A decade of making brands stick
Let's build something worth remembering.
Tell me about your startup and I'll show you what a clear brand can do.
Start a project