Fintech · Identity
Northbeam — making finance feel human
A fintech that looked like every other bank. We rebuilt the identity around warmth and trust — and brand recall jumped 3.2×.
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Brands that moved the numbers.
The strategy, the work, and the results — a closer look at how a clear brand changes everything.
Retail · Brand
Loomly — a brand built on craft
A retail brand that wanted to feel playful and premium at once. The new system lifted qualified leads by 48% in six months.
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SaaS · Strategy
Fathom — clarity in a crowded category
A crowded SaaS space where everyone sounded the same. We found the point of view that made Fathom impossible to ignore.
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Health · Brand
Brightline — calm, confident, human
A health startup that needed to feel trustworthy and warm. The new identity made investors understand the brand in one glance.
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What a clear brand delivers
3.2×
Average lift in brand recall
+48%
Growth in qualified leads
90+
Startups helped
12
Industries served
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