Why your startup needs a brand before a logo
A logo is a mark. A brand is a feeling people can describe. Here is how to build the second before you obsess over the first.
Blog
Notes on building brands.
Strategy, identity, and the thinking behind brands people remember.
Five questions to ask before you rebrand
Rebranding is a decision, not a design task. Ask these five questions first and you will know whether you need a refresh or a rethink.
The colour palette that made a fintech feel human
How a warm off-white, cobalt and soft orange palette turned a cold category into something people actually wanted to open.
Designing a brand system that scales with your team
A brand is only as good as the people who use it. Here is how to build a system your whole team can actually follow.
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